Верна ли грамматическая конструкция в данных предложениях?
A) According to Arbitron, radio has approximately 241.6 million weekly listeners, or more than 93 percent of the U.S. population
B) The main objective in an infomercial is to create an impulse purchase, so that the consumer see the presentation and then immediately buys the product through the advertised toll-free telephone number or website
Верна ли грамматическая конструкция в данных предложениях?
A) Airtime is purchased from a station or network in exchange for airing the commercials
B) Radio is an expanding medium that can be found not only on air, but also online
Верна ли грамматическая конструкция в данных предложениях?
A) Covert advertising, also known as guerrilla advertising, is when a product or brand is embedded in entertainment and media
B) Technological development and economic globalization favors the emergence of new and new communication channels and new techniques of commercial messaging
Верна ли грамматическая конструкция в данных предложениях?
A) For example, in a film, the main character can use an item or other of a definite brand, so in the movie Minority Report, where Tom Cruise's character John Anderton owns a phone with the Nokia logo clearly written in the top corner, or his watch engraved with the Bulgari logo
B) Another example of advertising in film is in I, Robot, where main character played by Will Smith mentions his Converse shoes several times, calling them "classics," because the film is set far in the future
Верна ли грамматическая конструкция в данных предложениях?
A) Infomercials describe, display, and often demonstrate products and their features, and commonly have testimonials from consumers and industry professionals
B) This technique is especially uses in televised sporting events
Верна ли грамматическая конструкция в данных предложениях?
A) Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP
B) Virtually any medium can be used for advertising
Верна ли грамматическая конструкция в данных предложениях?
A) Modern advertising was created with the innovative techniques introduced with tobacco advertising in the 1920s
B) In 2010, spending on advertising was estimated at $142.5 billion in the United States and $467 billion worldwide
Верна ли грамматическая конструкция в данных предложениях?
A) More controversially, virtual billboards may to be inserted into the background[30] where none exist in real-life
B) Blade Runner includes some of the most obvious product placement; the whole film stops to show a Coca-Cola billboard
Верна ли грамматическая конструкция в данных предложениях?
A) Radio advertising were a form of advertising via the medium of radio
B) Radio advertisements are broadcast as radio waves to the air from a transmitter to an antenna and a thus to a receiving device
Верна ли грамматическая конструкция в данных предложениях?
A) The average cost of a single thirty-second TV spot during this game have reached US$3.5 million (as of 2012)
B) Some television commercials feature a song or jingle who listeners soon relate to the product
Верна ли грамматическая конструкция в данных предложениях?
A) The TV commercial is generally considered the most effective mass-market advertising format, as is reflected by the high prices TV networks charge for commercial airtime during popular TV events
B) The annual Super Bowl football game in the United States is known as the most prominent advertising event on television
Верна ли грамматическая конструкция в данных предложениях?
A) Virtual advertisements may to be inserted into regular television programming through computer graphics
B) It is typically inserted into otherwise blank backdrops or used to replace local billboards that are not relevant to the remote broadcast audience
Верна ли грамматическая конструкция в данных предложениях?
А) I, Robot and Spaceballs also showcases futuristic cars with the Audi and Mercedes-Benz logos clearly displayed on the front of the vehicles
В) Cadillac chose to advertise in the movie The Matrix Reloaded, who as a result contained many scenes in which Cadillac cars were used
Верна ли грамматическая конструкция в данных предложениях?
А) An infomercial be a long-format television commercial, typically five minutes or longer
В) The word "infomercial" is a portmanteau of the words "information" & "commercial"
Верна ли грамматическая конструкция в данных предложениях?
А) Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts
В) No place an "identified" sponsor pays to deliver their message through a medium is advertising
Верна ли грамматическая конструкция в данных предложениях?
А) Examples of online advertising include contextual ads that appear on search engine results pages, banner ads, in text ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam
В) While radio has the limitation of being restricted to sound, proponents of radio advertising often cite this as an advantage
Верна ли грамматическая конструкция в данных предложениях?
А) Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers
В) Online ads is delivered by an ad server
Верна ли грамматическая конструкция в данных предложениях?
А) Similarly, product placement for Omega Watches, Ford, VAIO, BMW and Aston Martin cars are featured in recent James Bond films, most notably Casino Royale
В) In "Fantastic Four: Rise of the Silver Surfer", the main transport vehicle shows a large Dodge logo on the front
Вставьте пропущенное слово:
When a manufacturer tells a buyer before a sale what the particular goods are going to cost as well as the delivery details, he is giving him or her a
Вставьте пропущенное слово: Any activity, which increases consumer awareness of a company or its products is
Вставьте пропущенное слово: Promotional techniques based on giving the consumer facts and technical information are concerned with _____________ appeal
Вставьте пропущенное слово: : Trading through computers, with orders and payment transmitted along telephone network, is called electronic
Вставьте пропущенное слово: An agent, who receives a percentage of the sales is a _______________ agent
Вставьте пропущенное слово: An agreement to pay a licence fee to use a well-known name is called a franchise
Вставьте пропущенное слово: An agreement to sell only one manufacturer's goods is called a sole ____________ agreement
Вставьте пропущенное слово: A form of press advertising is classified advertising, which _____________ private individuals or companies to purchase a small, narrowly targeted ad for a low fee advertising a product or service
Вставьте пропущенное слово: In-__________ advertising is any advertisement placed in a retail store
Вставьте пропущенное слово: Mobile billboards are generally vehicle mounted billboards or digital
Вставьте пропущенное слово: Press advertising encompasses everything from media with a very broad readership base, such as a major national newspaper or magazine, to more narrowly targeted __________ such as local newspapers and trade journals on very specialized topics
Вставьте пропущенное слово: The billboards are often lighted; ___________ being backlit, and others employing spotlights
Вставьте пропущенное слово: ___________ advertising describes advertising in a printed medium such as a newspaper, magazine, or trade journal
Выберете правильный ответ: What is advertising?
Выберете правильный ответ: A brand name is valuable not only for the main products that are represented by the name, but also for a complete range of _____________ assets that accompany that name
Выберете правильный ответ: What are market opportunities?
Выберете правильный ответ: What are Public relations?
Выберете правильный ответ: What are targets and modes of promotion?
Выберете правильный ответ: What are the five stages a prospective buyer moves through to decision of buying a product?
Выберете правильный ответ: What does the abbreviation stand for: Ad
Выберете правильный ответ: What does the abbreviation stand for: AIDA
Выберете правильный ответ: What does the abbreviation stand for: U.S.P.
Выберете правильный ответ: What is a marketing concept?
Выберете правильный ответ: What is a marketing mix?
Выберете правильный ответ: What is a personal selling?
Выберете правильный ответ: What is a producer market?
Выберете правильный ответ: What is a selling concept?
Выберете правильный ответ: What is an economic price?
Выберете правильный ответ: What is the market price?
Определите синоним: on the ship
Определите синоним: three copies
Определите синоним: undamaged
Определите синоним: a large number of people want these goods
Определите синоним: an air waybill
Определите синоним: before the end of a week
Определите синоним: Choose the expression which means: when we receive your letter
Определите синоним: in a different package
Определите синоним: ready for sale or despatch
Определите синоним: while we are waiting
_____ is an automatic system of communication designed for?
Вставьте пропущенное слово: : Increasing production by 25% does not increase costs by much, because we are able to take advantage of of ____________ scale
Вставьте пропущенное слово: A complete marketing ___________ will demonstrate all aspects of our performance in terms of meeting our marketing objectives
Вставьте пропущенное слово: By having documentation which can be used in various markets we are able to take advantage of economies of
Вставьте пропущенное слово: Consumers usually expect to pay less for products that are
Вставьте пропущенное слово: Products need a clear _____________ to make them distinctive and attractive to buyers
Вставьте пропущенное слово: Promotional techniques aimed at people's fears, ambition, feelings, likes and dislikes are concerned with emotional
Вставьте пропущенное слово: Your product must be available to customers through the most cost-effective channels of
Вставьте пропущенное слово: ______________ planning is essential to prepare clear objectives and a strategy for reaching them.
Вставьте пропущенное слово: Most cars nowadays are made on an ____________line
Вставьте пропущенное слово: A person who invests money in a company usually buys shares in that company, he or she is called a
Вставьте пропущенное слово: The person in charge of the running of a company is the Managing
Вставьте пропущенное слово: To sell goods to another country is to ____________them
Вставьте пропущенное слово: Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media, outdoor advertising or direct mail; or new media ____________ as blogs, websites or text messages
Вставьте пропущенное слово: Commercial advertisers often seek to generate increased consumption of their products or services through "____________," which involves associating a product name or image with certain qualities in the minds of consumers
Вставьте пропущенное слово: Firms which buy goods from a factory and later sell them again to shops and stores are called
Вставьте пропущенное слово: If a firm's income is greater than its expenditure, it will make a
Вставьте пропущенное слово: If a limited company cannot pay its debts, then it may have to go
Вставьте пропущенное слово: In__________ , ad vertere means “to turn the mind toward”
Вставьте пропущенное слово: Most commonly, the desired result is to drive consumer behavior ________ respect to a commercial offering, although political and ideological advertising is also common
Вставьте пропущенное слово: Non-_________ advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies
Вставьте пропущенное слово: Nonprofit organizations may rely _________ free modes of persuasion, such as a public service announcement
Вставьте пропущенное слово: The purpose of advertising may also be to reassure employees or ____________ that a company is viable or successful
Вставьте пропущенное слово:_________ is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action
Выберете правильный ответ: What is the promotion mix?
Выберете правильный ответ: A good story ______ be new, dramatic, it may involve some kind of conflict or danger and, of course, it has to consider human interest.
Выберете правильный ответ: News values have the potential to vary ______ one news institution to another
Выберете правильный ответ: Those of tabloid newspapers are not the same as those of the
Выберете правильный ответ: Those of television, radio and broadcasting are not ______the same as those of print journalism
Выберете правильный ответ: Choose the correct term for the definition: The market consisting of the country, where a company is based and no other countries
Выберете правильный ответ: Consumers are often prepared to pay high prices for _______ brands, which they believe represent high quality
Выберете правильный ответ: Every day they collect information and then supply it ______newspapers and TV and radio stations
Выберете правильный ответ: News agencies are large organizations ______ have reporters all over the world
Выберете правильный ответ: What are the ways to value brands?
Выберете правильный ответ: What is a sales promotion?
Данное слово имеет следующие значения: bulletin
Данное слово имеет следующие значения: equipment
Данное слово имеет следующие значения: issue
Данное слово имеет следующие значения: licence
Данное слово имеет следующие значения: report
Данное слово имеет следующие значения: retrieval
Данное слововосочетание имеет следующие значения: to be popular with
Определите синоним: Choose the expression which means: there aren’t any goods ready for dispatch
Определите синоним: there are not enough of the goods
Определите синоним: to become a rule
Определите синоним: you are liable for any delay
Определите синоним: you must pay for it
Укажите, в каком времени употреблено сказуемое: There is also a noncommercial public network – PBS
Укажите, в каком времени употреблено сказуемое: Commercials (TV advertisements) may interrupt the shows as often as every ten minutes
Укажите, в каком времени употреблено сказуемое: Most TV stations have local news and weather forecasts before national and international news, which is at 6 p.m. except in the Central Time Zone
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