Answer the question: What are market opportunities?
Answer the question: What are Public relations?
Answer the question: What are targets and modes of promotion?
Answer the question: What are the five stages a prospective buyer moves through to decision of buying a product?
Answer the question: what are the ways to value brands?
Answer the question: What is a marketing concept?
Answer the question: What is a marketing mix?
Answer the question: What is a personal selling?
Answer the question: What is a producer market?
Answer the question: What is a sales promotion?
Answer the question: What is a selling concept?
Answer the question: What is advertising?
Answer the question: What is an economic price?
Answer the question: What is the market price?
Answer the question: What is the promotion mix?
Choose the correct term for the definition: A basic product with additional features and services added to the total package
Choose the correct term for the definition: A basic product, which is bought because of a particular need, e.g. a drink for thirst
Choose the correct term for the definition: A selling style based on identifying and meeting the customer's needs
Choose the correct term for the definition: Advertising for a whole sector, such as tourism or health promotion, rather than for a specific product
Choose the correct term for the definition: An idea for a new product, which is tested with target consumers before the actual product is developed
Choose the correct term for the definition: Organic products, usually food, that will go bad after a certain amount of time
Choose the correct term for the definition: Products, which are not known by a brand name, e.g. pharmaceutical products like paracetamol for headaches
Choose the correct term for the definition: Someone, who contacts existing and potential customers, and tries to persuade them to buy goods or services
Choose the correct term for the definition: The market consisting of the country, where a company is based and no other countries
Choose the right word to fill in the gap in the following sentence: ................................ is essential to prepare clear objectives and a strategy for reaching them.
Choose the right word to fill in the gap in the following sentence: A brand name is valuable not only for the main products that are represented by the name, but also for a complete range of .......... assets that accompany that name
Choose the right word to fill in the gap in the following sentence: A complete ............................ will demonstrate all aspects of our performance in terms of meeting our marketing objectives
Choose the right word to fill in the gap in the following sentence: An agent, who receives a percentage of the sales is a......................
Choose the right word to fill in the gap in the following sentence: An agreement to pay a licence fee to use a well-known name is called a ……………….
Choose the right word to fill in the gap in the following sentence: An agreement to sell only one manufacturer's goods is called a sole .....................
Choose the right word to fill in the gap in the following sentence: Any activity, which increases consumer awareness of a company or its products is ............................
Choose the right word to fill in the gap in the following sentence: By having documentation which can be used in various markets we are able to take advantage of..............................
Choose the right word to fill in the gap in the following sentence: Consumers are often prepared to pay high prices for .......... brands, which they believe represent high quality
Choose the right word to fill in the gap in the following sentence: Consumers usually expect to pay less for products that are............
Choose the right word to fill in the gap in the following sentence: Increasing production by 25% does not increase costs by much, because we are able to take advantage of...........................
Choose the right word to fill in the gap in the following sentence: Products need a clear .................... to make them distinctive and attractive to buyers.
Choose the right word to fill in the gap in the following sentence: Promotional techniques aimed at people's fears, ambition, feelings, likes and dislikes are concerned with .........................
Choose the right word to fill in the gap in the following sentence: Promotional techniques based on giving the consumer facts and technical information are concerned with.............................
Choose the right word to fill in the gap in the following sentence: Trading through computers, with orders and payment transmitted along telephone network, is called .....................
Choose the right word to fill in the gap in the following sentence: Your product must be available to customers through the most cost-effective channels of ______________.
Give English equivalent to the term: Афиша
Give English equivalent to the term: Возмещение цен с отсрочкой
Give English equivalent to the term: Демонстрация (реклама) товаров в магазине
Give English equivalent to the term: Дополнительный продукт
Give English equivalent to the term: Исследование рынка
Give English equivalent to the term: Каналы распределения
Give English equivalent to the term: Конкурс продаж
Give English equivalent to the term: Концепция продаж
Give English equivalent to the term: Крайний срок употребления продукта
Give English equivalent to the term: Купоны для последующей покупки
Give English equivalent to the term: Маркетинговое исследование
Give English equivalent to the term: Место торговли, рынок
Give English equivalent to the term: Небрэндированный
Give English equivalent to the term: Независимый распространитель
Give English equivalent to the term: Первоначальная цена
Give English equivalent to the term: Покупательная способность
Give English equivalent to the term: Покупка нескольких товаров по цене одного
Give English equivalent to the term: Потребительская выставка
Give English equivalent to the term: Потребительский рынок
Give English equivalent to the term: предложение о снижении цены на упаковке товара
Give English equivalent to the term: предложение премии
Give English equivalent to the term: Продажа без посредника
Give English equivalent to the term: Размещение
Give English equivalent to the term: Реклама на упаковке
Give English equivalent to the term: Реклама по периметру спортивной площадки
Give English equivalent to the term: Рекламирование
Give English equivalent to the term: Рекламируемые товары
Give English equivalent to the term: Рекламные щиты
Give English equivalent to the term: репутация торговой марки
Give English equivalent to the term: Рыночная стратегия
Give English equivalent to the term: Рыночная цена
Give English equivalent to the term: Связи с общественностью
Give English equivalent to the term: Сделки по оказанию услуг
Give English equivalent to the term: Систематическая реклама
Give English equivalent to the term: Скидка при покупке за наличные
Give English equivalent to the term: Снижение цен
Give English equivalent to the term: Специализированная розничная торговля
Give English equivalent to the term: Специальное предложение
Give English equivalent to the term: Стимул покупки с отсрочкой
Give English equivalent to the term: Торговая палата
Give English equivalent to the term: Торгово-промышленная выставка
Give English equivalent to the term: Трудоемкий характер
Give Russian equivalent to the term: Actual purchase
Give Russian equivalent to the term: Advertising media
Give Russian equivalent to the term: Average market price
Give Russian equivalent to the term: bargain selling
Give Russian equivalent to the term: basic list price
Give Russian equivalent to the term: Billboard
Give Russian equivalent to the term: Brand identity
Give Russian equivalent to the term: Brand valuation
Give Russian equivalent to the term: Cents-off offer
Give Russian equivalent to the term: Circulation
Give Russian equivalent to the term: cold calling
Give Russian equivalent to the term: commercial
Give Russian equivalent to the term: Consumer service firm
Give Russian equivalent to the term: Consumer sweepstakes
Give Russian equivalent to the term: currency
Give Russian equivalent to the term: demand curve
Give Russian equivalent to the term: direct consumption
Give Russian equivalent to the term: direct mailing
Give Russian equivalent to the term: distribution channels
Give Russian equivalent to the term: door-to-door selling
Give Russian equivalent to the term: Final product
Give Russian equivalent to the term: going rate
Give Russian equivalent to the term: Immediate incentive to purchase
Give Russian equivalent to the term: In-store offer
Give Russian equivalent to the term: Intermediary
Give Russian equivalent to the term: Market opportunities
Give Russian equivalent to the term: Marketing mix
Give Russian equivalent to the term: Money-refund offer
Give Russian equivalent to the term: personal selling
Give Russian equivalent to the term: points of sale
Give Russian equivalent to the term: Potential customer
Give Russian equivalent to the term: Potential market
Give Russian equivalent to the term: Premium promotion
Give Russian equivalent to the term: Price incentive
Give Russian equivalent to the term: Promotion mix
Give Russian equivalent to the term: promotional coupons
Give Russian equivalent to the term: Reduced launch price
Give Russian equivalent to the term: Sagging product
Give Russian equivalent to the term: sales promotion
Give Russian equivalent to the term: Salesperson
Give Russian equivalent to the term: Service provider
Give Russian equivalent to the term: Store demonstrations
Give Russian equivalent to the term: Straightforward price
Give Russian equivalent to the term: Target market
Give Russian equivalent to the term: Trading samples
Give Russian equivalent to the term: Trial of a product
Give the right term to this definition: A signboard, usually outdoors, for advertising posters? American English variant is billboard
Give the right term to this definition: Advertising agency is a company specialising in producing and placing advertisements for clients
Give the right term to this definition: Collecting, analysing and reporting data relevant to a specific marketing situation (such as a proposed new product)
Give the right term to this definition: Dividing a market into distinct groups of buyers, who have different requirements or buying habits
Give the right term to this definition: Hours on radio & TV with largest audience, esp. the evening hours specific time in a broadcasting schedule, when a commercial may be shown
Give the right term to this definition: Small advertisements in magazine or newspaper categorised by subject
Give the right term to this definition: The person, customer etc., who is the ultimate (and so real) user of a product
Give the right term to this definition: The whole product, inc. name, packaging, instructions, reliability, after-sales etc
What does the abbreviation stand for: Ad
What does the abbreviation stand for: AIDA
What does the abbreviation stand for: U.S.P.