Advertising has gone through twenty five major stages of development:
Although advertising has existed for a long time, explicit "branding" is a product of the late 1800s:
Commercial advertising media can include wall paintings, billboards, radio, cinema and television ads, web banners and so on:
Covert advertising is when a product or brand is embedded in the walls of state buildings:
In 1941, the first advertising agency was established by Volney Palmer in Khimki, Russia:
In order for the advertising message to reach the prospect, in needs some communications carrier:
In the late 1890s, advertisers became possessed with a craze for presenting messages, where the public would least expect to find them:
Marketers try to influence the media by providing house construction materials and cement:
Marketing through the Internet limited advertisers and stopped the "dot-com" boom of the 1990s:
Most management and marketing writers now distinguish between selling and marketing:
New product that is in competition with existing similar products will have little margin for maneuver:
One of the most significant events in the development of advertising was the invention of a sistem of casting movable type:
People in Ukraine sometimes are unable to distinguish advertising from other television programs:
Promotion is one of the two key components of any marketing strategy:
Sales promotion means only delayed incentives to purchase:
Some types of institutional advertising, as indicated earlier in this chapter, are a part of public relations:
The pricing of a completely new product is a very easy task:
When radio stations began broadcasting in the early 1920s, the programs were aired without advertisements:
While advertising can be seen as necessary for economic growth, it is not without some social price to pay: